Based On User Experience Of Coffee Marketing Design

As people’s living standards and the improvement of product homogeneity,modern society, people’s consumption concept not only stop at just get more materialgoods, and access to the product itself, on the contrary, more and more consumers tobuy goods out of the commodity symbolism and symbolic function of considering thatpeople pay more attention to receive personalized through consumer satisfaction,pleasure, or to obtain a unique experience. Through theoretical discussion and casestudies, experiential marketing, in-depth analysis and research to Arabica coffee shop,for example, through the experience of media design, implementation, marketingbased on user experience design, reaching for coffee chain to promote the practice ofguiding role.