The Development Strategy Research Of Nanhai Rural Commercial Bank

With the improvement of the economic globalization and market economy in our country, nanhai rural commercial bank has become an integral part of the financial system in Nanhai district from restructuring to now, honour the special central bank bills of resolving non-performing assets successfully,alleviate the historical burden, and achieve progress in the reform of rural credit cooperatives; But it still needs to face up many problems,such as:ownership diffuse、market positioning is not clear、 operational mechanism needs to be changed and conversion needs to be more competitive.If nanhai bank wants to stay ahead in the fierce competition, keep pace with the times, it should know its’own strengths and weaknesses, understand their own core competitiveness, and set a goal for development strategy.This article first reviews the theories of the development strategy、diversity management、cost leadership strategy、concentration strategy and process bank construction, through internal and external business environment analysis of nanhai Bank, make clear various favorable factors and unfavorable factors, and set the overall strategic plan for the nanhai bank,then conclude that the development strategy should focus on diversity management, and highlight the core competitiveness.It finally puts forward to realize that we should set up some specific measures for guaranteeing the effective implementation of development strategies.