The Analysis Of Inbound Tourists Flow In Hebei Province And Optimization Strategy Research

The time characteristics and spatial characteristics evolution of inbound tourists flowin Hebei Province has been the focus of tourism geography, the time characteristics andspatial characteristics evolution rules of a region are of great significance for thedevelopment of regional tourism development strategy, the development of tourismproducts, determining the tourism marketing strategy and expanding the internationaltourist market. First of all, the paper systematically analyzed the article’s researchbackground and significance and then reviewed the relative research at home and abroad,summarized the focus and direction in the domestic and international research. Then thetext analysised the basic characteristics of the inbound tourists,the inbound tourists size,preferences and satisfaction characteristics as the comprehensive analysis through theinbound tourists sampling statistical data and other survey data.Then the fractal distribution characteristics of spatial, the mobility characteristics, aswell as the field-effect characteristics of the inbound tourists flow in Hebei Province byusing the annual change index, Zipf’s law, transfer state index and the field theory wasstudied. The overall performance of the stability trend of inbound tourists flow in HebeiProvince has kept flow violently. The rank-size distribution of inbound tourist flow inHebei Province followed the law of Zipf. Hebei Province has a strong connection withthe more developed and the first-line port cities such as Beijing, Tianjin, Shanghai. Thegravity center of inbound tourists flow in Hebei Province is mainly located in the citiesas Qinhuangdao, Chengde, Baoding, and Langfang. The inbound tourists flow in HebeiProvince showed a multi-polar nuclear radiation pattern.Finally, I made the optimization strategies for inbound tourists flow in Hebei Provinceaccording to the problems, such as the optimization of inbound tourists flow’s structure,the optimization of consumption structure, improving the revisiting rate of inboundtourists flow, the handling of crises events and regional joint development.