The Program Reach Of Implementing Financial Counseling Before Agricultural Development Bank Of China Small And Micro Enterprise Customer

After years of development, small and micro businesses (SMB for short) in China haveachieved brilliant results and occupied a pivotal position in China’s national economy. Smallmicro enterprises have been an irreplaceable position in social and economicdevelopment,which enhance the growth of domestic economy and the development of thesociety.But after the financial crisis, the financing difficulties of SMB gradually caused forconcern. With the national policy of supporting SMB, banks bring the support for smallmicro-enterprise credit facilities in the ordinary course of business. The financing problem ofSMB in China have become increasingly prominent. In China,One of the important reasons ofSMB financing difficulties is the financial management confusion and poor communication ofbank-enterprise financial information.It becomes a stumbling block of SMB financing.Before financed the SMB which included into their own marketing, AgriculturalDevelopment Bank of China(ADBC) for short implemented financial counseling whichstandardized SMB financial management and made SMB with true information and accuratedata to be more in line with the requirements of the ADBC. Regulating SMB financialmanagement and giving them financial counsel before financing can speed up thebank-enterprise financial information communication smoothly. It becomes one of the effectivesolutions for the current SMB financing difficulties. Meanwhile by synthetically considering thebank credit funds security, efficiency, liquidity principle, the solution can sift SMB to thosewith unique competitive advantage and growth for ADBC. It reduced ADBC creditrisk.Through Designed verious financial counseling program for business accountingpersonnels and business operators,it ensure the quality and effectiveness of financial counseling.It is an effective way to resolve the confusion of SMB financial management and ensure asmooth bank-enterprise financial information communication.