Marketing Strategy Of A Tianjin T Company

From the end of last century began, with the rise of electronic technology, CD which is usedfor storing information carrier, has developed unprecedented. This article describes the Tianjin Tdisc Company Limited is a domestic-funded enterprises, mainly engaged in CD-ROM copy. Itsmain customers are located in Beijing, Suzhou, Shenzhen, Xiamen, Shandong, Wuhan, andseveral other electronics manufacturing industrial cluster. Products distribute in the internationalforeign markets. After2008because of the new technology, make CD demand shrinking, due toreduced cost, lead to the industry competition is intense, how in the increasingly fiercecompetition in the talent showing itself, has become the company needs to face the severeproblem. This paper mainly from the marketing strategy management theory, through the use ofPEST, SWOT and other analysis methods, the Tianjin T disc Company Limited to the externalenvironment and internal environment are discussed, that the company’s strengths andweaknesses and environmental opportunities and threats. Potter "five competitiveness model"core business competitive environment, and use of the product life cycle theory put forward byTianjin T disc Company Limited new product marketing strategy. Hope that through this clearTianjin T disc Company Limited strategic target and the direction of future development,competition in the market continuously improve the enterprise core competition force, and theCD replication industries of other companies bring a certain reference and help.