New Postcom Company Strategy Environment Analysis And Coping Strategies Under The4G Background

In recent years, along with the multimedia services and data communication of urgent needs,and adapted to move high-speed data, mobile computing and mobile multimedia operationrequires4G mobile communication is beginning to emerge, the public also therefore have reasonto hope that the fourth generation of mobile communication technology will bring the publicmore perfect communication services. This paper analyses the main problem is how equipmentsuppliers in4G communication era, a new communication era when, how to formulate sounddevelopment strategy, can in future competition remain invincible, seize the opportunity, makeoneself have greater progress.The new post is very young communications company, mainly engaged in communicationnetwork technology and product research, development, production and sales of privatehigh-tech enterprises of the trinity. In4G under the new era background, the company developedthe future comprehensive development direction and strategy of the company. Development forthe company to lay a strategic direction.This paper firstly4G age communication equipment market characteristics were analyzed,and then use SWOT analysis method, the mobile communication in4G era, new postcom joined4G equipment competition, the company in the communications market of external environmentand internal conditions were analyzed, and the new pass in4G how markets as. At the same time,the analysis of the company’s external and internal environment, the enterprise of three basicstrategies: cost leadership, integration, specialization. The new Post Qualcomm communicationequipment limited company future4G strategy given realistic strategies for coping andcorresponding protection measures..