Factors Of Household Financing Behavior And Its Influence

As the smallest economic organization and the life organization in rural, Peasant household economic activity is a hot spot in academic research organizations. The growth of rural economic, development of agriculture and peasants’ income increases are also the heart of "three rural issues ". The economic growth is inseparable from financial support, the development of rural finance relating to the solution of "three rural issues ". Therefore, the rural financial reform has become the focus of attention. As the object of the financial services, peasant household is the main body of the rural financial markets. Peasant household financing behavior is to analyze the development of rural financial markets from the perspective of farmers.In this paper, it selects peasant household financing behavior as an object, and Peasant household in Jiangsu Province as the survey sample, on peasant household financing behavior and its influencing factors were studied in the theoretical framework on the basis of the financing of farmers.On characteristics of peasant household financing, respectively, from the financing channels for farmers finance, financing, size, financing costs, financing purposes, the interest rate and duration of the parties to analyze the face of the farmer financing characteristics. From the surveyed areas, farm financing channels for non-formal financial and non-formal financial temporary urgent need for funds to meet the farmers, the informal finance to meet the day-to-day funding needs of the farmers; informal finance are mostly based on interest-free or low-interest, but also to pay the hidden costs; life uses expenditure, especially in housing, the majority of expenditure on education; repayment period more than the monthly or maturity principal main. Farmers financing presented by these characteristics, is determined by the financing institutions, as well as farmers.On the influencing factors of peasant household financing behavior, we first use of the Binary Logistic model for peasant household whether financing quantitative analysis, the measurement results show that:education level, village officials, the financing habits have positive impact on peasant household financing behavior, while the annual income, types of families, receive a pension amount as well as regional factors farmers have negative impact on peasant household financing behavior. On peasant household financing satisfaction evaluation, form the acquisition of financing, financing institutional environment, the value of financing for peasant household as well as the return of financing to build peasant household financing satisfaction evaluation index system. Draw peasant household financing satisfaction score thought factor analysis. Peasant household in general evaluation of the financing process is quite satisfactory, and we also found that the financing services with the expectations of the farmers in some respects there is a gap. In addition, service quality and management level of the credit institutions should be improved.Base above which the analysis and conclusions, respectively, from their own point of view of government, financing institutions and farmers, the rural finance how to meet the relevant policy recommendations of the financing needs of farmers:(1) The Government should give full play to the role of macro-control to create a good environment.(2) Peasant household should raise the cognitive level, the effective use of funds.(3) Financing institutions should be reasonable to integrate resources to meet the financing needs.