The Promotion Strategy Of Game Software In App Store

With the rapid expanding of smart mobile phones and mobile network, the traditional network has extended to mobile network. And during these years, the pace of the development of mobile network is much faster than that of traditional network. The companies like Apple, Google and Microsoft, have founded separately application stores, and use the way of commission from sales to attract application software producers to develop new software in order to enlarge the stores. Therefore, cell phone consumers, application stores, application software producers and advertisers have been connected together well. By far the APP store is most successful among the application stores. Its market scale is more than4billion USD, and expands rapidly now. But most software in the APP store has few exposure chances as lots of application software are submitted to the store. So how to promote software and increase the exposure rate successfully is the main problem for many companies.Currently, many new enterprises and smaller companies are not very familiar with the promotion strategy for application software in APP store, and such companies have quite limited marketing capital commonly. Even many companies never tried promotion for the products. In the environment that the number of application software increases much every day, new application software can’t achieve success without good promotion. This thesis will use game software as example to analyze common promotion strategies for applications in APP store. And the paper will make the application developers to be familiar with the useful methods and know how to make use of their own resources to promote the products with less capital input.