Precision Marketing In The Telecommunication Value-Added Service,as An Example To Air Message

After the reform and open-up of China’s aviation industry, the civil aviation transformation has been booming, but the information services remained at the initial stage due to the lack of unified plan and integration. Air Message is a service cooperated with the Civil Aviation of China, aiming to provide the customers with air travel provide ticket booking, flight information query, real-time landing airport weather, mobile phone check-in, and general aviation information. This business is intended to fill the domestic blank full coverage of aviation information, to provide customers with a full range of air travel services.This paper selected Air Message business as the research object, using the5W theory and Precision Marketing theory, to analyze Air Message precision marketing plan, targeted to design and verify the effectiveness of the market marketing strategy. The paper fit the needs of customers as the starting point, set "to enhance the satisfaction" as the goal, and then put the5W theory into fine marketing scheme design. Through multi-functional product design which conforms to the comprehensive customer value promotion needs, it would guide customers have a positive perception of the value of products and services, improve the level of customer satisfaction, and ultimately enhance the enterprise marketing performance positive effect.