Crisis Management Of Public Events In Large Enterprises In Heilongjiang

In recent years,although the economy of Heilongjiang Province has been developing on the whole,it is also an indisputable fact that the economic growth rate of the whole province is slowing down.Especially in recent years,enterprise public events in Heilongjiang Province have a high probability of occurrence and frequent extreme behavior.Some local enterprises pay little attention to the crisis prevention and lack the basic quality to deal with the crisis.In the face of the crisis,they can only be "passively beaten",leading to the intensification of the contradiction.If enterprises can improve their own awareness of crisis,strengthen the ability of crisis management,correctly deal with emergencies,the deterioration of public events can be greatly reduced.Based on This paper,by analyzing the real cases of public events in Heilongjiang Province,aims to explore the characteristics and causes of the occurrence,development and deterioration of the crisis of large-scale public events in Heilongjiang Province,as well as the investigation and analysis of the process of dealing with specific events.To find out the concrete problems,and put forward the solutions.This paper first studies the background,purpose and significance of the public event crisis of large enterprises in Heilongjiang Province.Then it analyzes and demonstrates the theoretical basis of the crisis management of public events in large enterprises in Heilongjiang Province,focusing on the crisis and the crisis of public events.The classification and level of public event crisis,as well as the definition of public event crisis management in large enterprises,and systematically summarize the theory of risk society,responsibility government theory and crisis management cycle theory are three main theories of public event crisis management.This paper analyzes the current situation of the public events of large enterprises in Heilongjiang Province again,and through in-depth investigation and induction,the large enterprises in Heilongjiang Province are analyzed.The enterprise public events are divided into four types: safe production type,economic dispute type,food safety type and environmental protection survival type.On this basis,the characteristics of the public events of large enterprises in Heilongjiang Province are further explored.It is found thatthe public events are relatively large,the proportion of state-owned enterprises is on the high side,the participation of local governments is high,and the environmental protection survival events are gradually rising,and the ability of enterprise crisis management is not strong.The increasing awareness of civil rights and the widespread use of self-media are the main reasons for the frequent crises in recent years.Finally,through the selection of "Jianbei Street Gas explosion","Long Mei for wages","Hua Yi ice-cream",and "Daqing Zhongwang" Four typical events,have been deeply analyzed on the background,situation,process and problems of the incident.The research shows that,in the process of dealing with the public events of large enterprises in Heilongjiang Province,The crisis management consciousness and ability are not strong,the response ability is slow and the media guidance function is limited.At the same time,in some government-managed large state-owned enterprises or government-led projects,because the role of the government has not been effectively highlighted,it will also lead to the impact and loss caused by public events and can not be effectively controlled.By strengthening the awareness and ability of crisis management,Improving the ability to respond to the crisis,giving full play to the role of media guidance and strengthening the role of government guidance are important strategies to effectively avoid and alleviate the crisis.