Y Generation Of XX Enterprise Employees Based On Psychological

In an increasingly competitive era, almost all enterprises competitiveness topic of common concern. Effectively enhance the competitiveness, human resource development and management are the basic ways and means, and only focus on the training and incentives, in order to form the core of competition. Y Generation this special group of employees is increasingly becoming the main force of China’s labor market, however, many companies lack incentives for them. Therefore, enterprises in order to effectively motivate staff, we must address the specific needs of different groups of employees, combined with the company’s own situation, the incentives for effective management. Y Generation employees in the workplace is a new generation of groups, so this theory through a variety of incentives and personality characteristics of them after description and analysis, on this basis, this study concluded the Y Generation employees and enterprises to build the psychological contract between the content of the psychological contract from the perspective of how it can be an effective incentive.In this paper, XX’s Y Generation employees for the study, theoretical research and empirical analysis using a combination of methods, the XX’s Y Generation management staff to analyze the incentive to explore. Second, in the form of a questionnaire survey, based on analysis of the current psychological contract perspective XX company, Y Generation employees incentives for the problems and causes of the problems. Then for the XX’s Y Generation employees of the existence of incentive problems, combined with their personality characteristics and psychological contract theory of two-dimensional structure proposed for the Y Generation XX’s employee incentive proposals. This paper aims to XX’s case study and submit a psychological contract perspective on the Y Generation employee incentive management recommendations, hope to provide incentives solutions to problems or suggestions for employees of Y Generation,At the same time be able to provide some other related businesses can learn from nature.