The Research On The Management Strategy And The Profit Point Of Cosmeceutical In Pharmacy

Cosmeceutical refers to a kind of skin-care products which is the combination of cosmetics and pharmaceuticals, and it doesn’t have harmful ingredients to human. With the new medical reform, the impact of zero rate of chain drugstore can hardly be avoided, and their survival is facing enormous challenges. At this moment, emerge as the times’ require, cosmeceutical products has become the main source of profit in drugstores diversification. In developed countries, pharmacies diversified business already has considerable scale, but in China it has just started. And the foreign successful drugstore format has fully proved that the cosmeceutical is an important profit point in drugstores diversification. Seeing from China’s domestic cosmeceutical’s development, in the next3-5years cosmeceutical store will expend in big cities, and in small and medium-sized cities, it will sprout. For most companies, cosmeceutical is a brand new way of category subdivision and channel subdivision, and it is also a market opportunity. Therefore, this paper will be divided into five parts to discuss about cosmeceutical, and it will perfect the cosmeceutical market, enhance the pharmacy’s management level of profitability, achieve the goal of consumers, and realize the value exchange between cosmeceutical and pharmacy. At the same time, this paper also combined the actual operation of cosmeceutical of Kunming Beck Norton Pharmaceutical Co Ltd., use for reference mature operation mode of foreign pharmacy, and takes the way of combining theory and practice to state that cosmeceutical will be the new blue ocean in the future development of pharmacy.