Status And Problems Hohhot Outdoor Advertising Development

With China’s rapid economic development, the city’s modernization process continues to accelerate, the development of advertising businesses increasingly highlight the irreplaceable role, is also increasingly rich the ad media forms and manifestations. Outdoor advertising its unique forms of communication and dissemination characteristics demonstrated its unique charm, showing a good momentum of development, with television, radio, Internet, newspapers, magazines and other mainstream media plays an irreplaceable role. Modem outdoor advertising has become a part of city life, it passed to the people with all kinds of information, but also affect people’s way of life, showing the city’s culture and mental outlook, and play a role in the process of urban modernization. Increasingly important.Outdoor advertising industry in China since the reform and opening up, along with the market rapid economic development and flourishing. At present, China has nearly70,000enterprises in the outdoor advertising, the total turnover of about500billion Yuan, accounting for about15%of the total turnover of China’s advertising industry. More rapidly into the21st century, the development of the outdoor advertising industry, the average annual turnover growth rate has exceeded10%, the momentum of rapid development. Most of our operating outdoor advertising companies to private enterprise, outdoor media resources are still relatively loose, pending further optimize resource structure integration and enhance the outdoor advertising industry in China to further enhance the quality, flourish, more play to promote market liquidity guide public consumption, to beautify urban space, create cosmopolitan atmosphere functionality.In the national economy of the second tier cities, culture, and urban construction process, the capital of Hohhot of Inner Mongolia Autonomous Region has a representative. This paper to select a second tier city Hohhot, as a study of urban outdoor advertising carrier, discusses the development status of China’s outdoor advertising, combined with the Hohhot economy, humanities, macroeconomic policy and other aspects of the city’s outdoor advertising market analysis from urban outdoor advertising has the favorable and unfavorable factors, the presence of the opportunities and challenges facing research, to explore the problems and make recommendations for the good development of our urban outdoor advertising.