Strategic Research Group CTG BPO Business Development

With market uncertainty and IT rapid development, the enterprise gradually use strategic human resources outsourcing to achieve enterprise terminal promotion. Present, many international and domestic companies hope to lower cost to exchange for high-quality services, while significantly reducing the internal staff, so many companies have demand that outsourcing complex operational process to professional third-party enterprises. So human resources outsourcing services not only can help the enterprise free from the heavy affairs, but also enhance enterprise focus on core competitiveness. Terminal marketing human resources outsourcing not also improve management efficiency and reduce costs, but also simplifies many of the cumbersome internal processes in the business management, improve employee satisfaction. A number of large multinational companies choose this model. CTG Group BPO company is specialized in terminal retail business process outsourcing companies.This paper took the CTG Group for example, starting from the new mode of development of terminal marketing human resources outsourcing. The paper analysis the corporate environment, competitor, and internal resource capacity analysis, and establish enterprises target market and strategic positioning. So the paper analysis the problems to obtain the CTG Group BPO company’s strategy, specific strategies to ensure the consistency of the direction of business development and corporate strategic objectives.The analysis of CTG Group’s terminal of retail business process outsourcing system, can ensure the normative practice, the utility increased with a certain role. The conclusions is useful to the same background enterprises for strategy formulation, strategy implementation, and management of performance improvement.