The Core Competence Of Rural Credit Cooperatives

In the countryside of china, the rural credit cooperatives is the major financial services organizations, provide financial services to the farmers, agriculture and rural economy. They play an indispensable role in increasing farmers’ income, promoting modern agriculture and developing the rural economy. In recent years, with the increasing intensity of reform, rural credit cooperatives obtain a good development, but the competition in rural financial markets is fierce, the competitiveness of rural credit cooperatives is weak, such as corporate governance effectiveness not high, brand not favor, network science and technology not advance, and quality of personnel is behind overall, this fetters the rural credit cooperatives’ further development and growth. Therefore, to enhance the core competence of rural credit cooperatives and to prove its effect in the construction of new socialist rural economic leverage is very important.Every excellent business has its own core competence. The development and expansion of rural credit cooperatives and the strengthen core competence of rural credit cooperatives will play a very important role in providing services to the farmers, agriculture and rural economy. The reform of rural financial system brings rural credit cooperatives some opportunities but also some challenges, so it is very important to enhance the core competence of rural credit cooperatives. In recent years, rural credit cooperatives, as well as the main force of rural finance, increasing the pace of reform and development under the support of national policy, some of them reformed into cooperative banks, and some of them reformed into commercial banks. The Rural Cooperative Banks of Suining was set up from the Suining rural credit cooperatives, so it has some representation. In this paper, based on the results of international research, we analysis of the content elements of rural credit cooperatives base on the Rural Cooperative Banks of Suining, then we come up with the strategic choice to enhance the core competence of rural credit cooperative.This paper is divided into six parts, the first part is introduction, discusses about the background, purpose, significance, methods of the study and domestic and international research on the core competitiveness, etc.; second part is theoretical analysis, analyze some of the theoretical foundation with the core competence and the previous research, and then deep into the core competence of rural credit cooperatives and its content elements; third part we base on the Rural Cooperative Banks of Suining, analyze the competitive environment of the financial institutions in Suining, and compare the Rural Cooperative Banks of Suining with the other financial institutions in Suining, to further validate the core competence of rural credit cooperatives elements; the fourth part analyze the advantages and disadvantages the Rural Cooperative Banks of Suining, then go with SWOT analysis for further; In section five, after the analysis and comparison in the front part of the article, combined with previous studies, we come up with the suggestions to enhance the core competitiveness of rural credit cooperatives, such as,first, to establish the effective corporate governance framework, the second is to strengthen the financial services innovation, the third is to improve human resources management, to strengthen risk control is the construction of four, five is the clear market strategy, six is to create unique enterprise culture.