Tai’an City Daiyue Competitiveness Analysis Of Rural Credit Cooperatives

In the international economic environment is complicated and economic trends i n China under the situation of uncertainty, Tai’an City daiyue district rural credit co operatives are facing a great challenge. On the one hand, by enterprise management environment deterioration, the influence of the psychological expectations pessimistic,credit risk is more serious, the uncertainty of profits increases. As December 11, 2006, on the other hand, our country banking industry comprehensive opening, foreign Banks fully into the Chinese market, China’s banking industry competition intensified.How to improve the Tai’an City daiyue the competitiveness of the rural credit coop eratives, to make them at the compny, international and domestic market to develop fast and well, is a problem worthy of study.This article from the domestic and foreign research present situation and the rel ated literature review, the commercial bank competitiveness theory analysis of comme rcial bank, commercial bank competitiveness development situation analysis, developm ent situation analysis and countermeasures and Suggestions in daiyue district rural cr edit cooperatives competitiveness of commercial Banks and so on five big aspects co mpetitiveness analysis, swot analysis model and PEST analysis model to analyze dai yue district rural credit cooperatives of relevant data, extract the factors affecting the competitiveness of commercial Banks, and after analyzing the factors affecting the t hought: a good bank development can help enrich the capital bank, potential develop ment momentum is advantageous to the promotion of the quality Banks’ assets. Also found that exist in daiyue district rural credit cooperatives development is not balan ced phenomenon, affects its overall competitive strength; A common Chinese commer cial Banks corporate governance is not scientific, such problems as lack of innovatio n, especially in the source of income there is too much reliance on loan with poor single profit model. The main features of this paper lies in the following three aspec ts: 1, in the further study of the existing study on commercial bank competitiveness research, in-depth analysis of the connotation of the competitiveness of commercial B anks and influencing factors; 2, build a more comprehensive, content is complete and clear level of commercial bank competitiveness evaluation system; 3, swot analysis model and PESTEL analysis model of daiyue bank competitiveness has carried on t he empirical study of rural credit cooperatives, reasonable conclusion objective, for C hina’s commercial Banks to further reform and development provides a reference.