| Eco-tourism as a tourism development to form came into being. In recent years, rapid development momentum, the world has become the mainstream of21st century tourism development. It produces not only to meet the needs of people back to nature, but also because changes in the increasingly serious environmental crisis, the production of eco-tourism for the conservation and sustainable tourism development will have great practical significance. However, eco-tourism development process in the presence of low-tech design plans, especially neglect of ecological integrity, coordination, protection and sustainable development of extensive, not only limits the development of eco-tourism has also led to eco-tourism resource degradation.Wenzhou City as a rich eco-tourism, high-grade area. In recent years, tourism development in the global wave of Wenzhou have eco-tourism development in an important position, attracted widespread attention. In order to study eco-tourism development strategies in Wenzhou City, the paper access to relevant information and research, the first definition of eco-tourism, characteristics, theoretical basis, value assessment system and planning requirements were summarized, and then based on the development of eco-tourism at home and abroad experience and lessons for eco-tourism development in Wenzhou city status was investigated to understand the eco-tourism development in Vancouver is currently the problems. From the analysis of the reasons for the rise of eco-tourism, defined features start, induction of foreign eco-tourism and development experience in practice mode, and then combined with the actual eco-tourism in Wenzhou City, Wenzhou of the generation of eco-tourism, status and problems in the operation and proposed promoting their sustainable measures to get out of a realization of economic development and environmental, ecological, socio-cultural heritage protection features in harmony with the eco-tourism development in Wenzhou Road, Wenzhou City, to improve the competitiveness of eco-tourism, to provide a theoretical basis. And at the conclusion of the advanced domestic and international eco-tourism development on the basis of experience, combined with the actual eco-tourism in Wenzhou, Wenzhou proposed eco-tourism development proposals, and its initial demonstration, with its administrative departments and government decision-makers provide a theoretical and scientific basis. Main findings are as follows:Development strategy:Is an emerging eco-tourism travel form, it can be well coordinated economic development and the conflict between protecting the environment. Wenzhou rich eco-tourism, many types of distinctive features, good geographical mix, development potential, to develop eco-tourism has a good resource base. The development of eco-tourism in Wenzhou, the external environmental factors, the advantages of ecotourism development in Wenzhou than weaknesses, opportunities rather than threats, and has good market prospects. Wenzhou eco-tourism development strategy should adhere to cultural resources and economic closely the implementation of government-led strategy, sustainable development strategies and regional joint strategy, including overall development strategy. Specific measures:①the image of eco-tourism strategy for the implementation of Wenzhou.②In the fully tap tourism resources and tourism culture, based on the quality level of tourism products to create, implement brand strategy.③implementation of eco-tourism, green marketing strategies;④target market. Wenzhou City, the overall eco-tourism tourist market orientation is "based on the province, the Yangtze River Delta-based, open north, south, and Taiwan, Hong Kong market, develop other overseas Chinese market."⑤to take "eco-tourism training" and other measures.The innovation of this paper:This paper attempts from the system overall strategic focus, to proceed from the specific issues, the use of strategic management of a number of analytical methods to analyze research related to tourism, ecology, management, economics and environmental protection more disciplines of eco-tourism development in the research perspective and methods of the innovation. |
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