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Wenzhou "Impression" Business Culture Tourism Scenic Area Development Research

Posted on:2018-10-15Degree:MasterType:Thesis
Country:ChinaCandidate:J JinFull Text:PDF
GTID:2359330515456343Subject:Tourism management
Abstract/Summary:PDF Full Text Request
With the development of economy,people's demand for tourism is increasing and the demand for tourism is gradually increasing.Wenzhou in 2016 was named the national historical and cultural city,and the "impression " as one of the main scenic spots in Wenzhou City,is a living room in Wenzhou,but how to better develop and expand the area of the project is a key problem urgent.I plan to create or enhance the 20 A-level scenic spots,focusing on creating tourism brand including Yanshan Nan water,riverbanks night Wenzhou,Wuma Street woman street and South impression.According to statistics,currently the city has 25 state-level scenic spots,of which 11 AAAA level scenic area 5A level scenic spots,1,while the urban AAAA level scenic spots only Jiangxin Island "impression" two."The impression" is the Wenzhou city center within the scope of the first AAAA class tourist attractions."Impression" known as Wenzhou' s "city living room",is the representative of the Wenzhou city grade.By the end of 2014,with a unique style of Nantang millennium city context,Bai Li Tang River charm,formally approved the national AAAA level scenic spots.Nantang street has experienced thousands of years of vicissitudes.To reproduce the old downtown scene of Nantang street in 2006,I began to transform the Nantang street.Rebuilding a new Nantang street in the architectural style of Jiangnan ancient residence retains the unique graceful,the graceful is white walls and black tiles on little sunset,a reflection of the river is graceful moonlight,across the river and over the curved bridge,or quiet standing arch.The scenic area is located in the center of Lucheng District,the main attractions include the South River,Nantang street style,Island Park,deer Culture Village,Village waterfront park.The South River and Nantang street has thousands of years of history,rich cultural heritage,and cultural village with the former residence of Gu Chaohao,a comprehensive display of the characteristics and style of "Xiang"Mathematics in Wenzhou."impression " area is rich in resources,the travel industry vigorously springing up,but the development of cultural tourism resources of scenic impression "is lagging behind."Impression" is an outstanding representative of Wenzhou a new batch of scenic spots,the history and culture it bears a very local characteristics of Wenzhou cultural school,it will be natural and human,culture and tourism,living and recreation,fashion and memory of perfect fusion,both Wenzhou city memory living area,and foreign tourists recreation resort."Impression " scenic has invested 2 billion 500 million yuan for the protection of resources and enhance the scenic landscape.The spot protection system,implementation in place,the construction and management of scenic area in strict accordance with the Wenzhou municipal cultural relics protection management,ecological protection and cultural protection laws and regulations and policy implementation,to ensure that the natural ecological and cultural protection in place."impression " scenic area is the essence of history and culture of Wenzhou area,also is the modern civilization of exposing the city area,through a large number of protection and utilization of engineering construction and social investment,now the " impression" has become a comprehensive and diverse cultural leisure tourism area.In this paper,through the research on the development of the cultural tourism resources of scenic spots,impression has important theoretical and practical significance to the development of cultural tourism product.In this paper,experience and observation,literature research,surveys,interviews and other methods to study the scenic spot.The results of this paper are as follows:1?Analysis of the influence of the history and current situation of the project in the area of the natural environment,and other factors on the "impression".Based on the characteristics of "impression" development,introduced the concept and functions of the orientation of the development of scenic spots.2?through the scenic area management system,resource development,and the lack of the scenic area management is not in place,traffic problems,tourism issues,tourism safety issues,health issues,such as intelligent WiFi Internet problems,make suggestions on the development of scenic spots.3?through field research and case analysis,the article analyzes the current situation of commercial shops in the scenic area,and draws the conclusion that the development of commercial shops in scenic spots is not enough.Compared with several other shopping districts in Wenzhou City,the countermeasures are proposed.4?through the field investigation,case analysis,analysis of the scenic area contains the cultural characteristics of the history of Wenzhou,and the scenic spots in the cultural analysis of the conclusions drawn.5?the analysis of the interior and exterior of the scenic area,and the analysis of the scenic area facilities and equipment and website service,combined with the practical project to explore the impact on the construction of scenic spots.6?the scenic spot tourism development of SWOT analysis,analysis of its advantages,disadvantages,opportunities and challenges,and give suggestions for the future development of the scenic area.
Keywords/Search Tags:Wenzhou "impression", Commercial culture, Tourist attractions, Present situation analysis, Countermeasures and suggestions
PDF Full Text Request
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