A Study On The Development Of Leisure And Sightseeing Agriculture In Wuxi

As a form of industry or business pattern of modern agriculture, leisure and sightseeing agriculture is a new source of economic growth for improving agricultural efficiency and farmers’ income in the process of transition and upgrading from traditional agriculture to modern agriculture. It boasts the characteristics of both agricultural industry and tourism industry but also differs itself from traditional agriculture and tourism. With the integrated function of production, commodity, ecology, appreciation, recreation, participation and education, leisure and sightseeing agriculture is able to promote the scale level and intensive level of agriculture, liberate the labor forces and increase employment opportunity in rural areas, and improve the land output and local revenue and farmers’ income. By providing tourism resource for urban residents, it helps relief stress of environmental facility and population, In addition, it also plays a critical role in coordinating the integrated development of urban and rural areas and promoting the healthy development of agriculture, rural areas and farmers. By analyzing the basic condition as well as the state and approach of development of leisure and sightseeing agriculture in Wuxi, the research clearly defines the pattern of resource, the mode of development and the effect of development of the leisure and sightseeing agriculture in Wuxi. Besides, the study also points out the main problems and corresponding measures according to the present status of development of the leisure and sightseeing agriculture in Wuxi. The main outcomes are as follows.Firstly, in the latitude of four seasons, Wuxi is located in the southern part of Jiangsu Province, with the Yangtze River in its north and Taihu Lake in the south. What’s more, the rapid development of social economy and increasing residents’ income provide exceptional resource conditions for the development of ecological tourism and modern leisure and sightseeing agriculture. It feasts a good momentum and a soaring speed according to the main indicators. By the end of2010, there are73production and operation units of leisure and sightseeing agriculture in Wuxi, covering an area of84,600mu, with5390employees and5,186,600visitors, which brings a gross revenue of707,000,000Yuan, total profit of100,250,000Yuan and19,270,000Yuan paid tax. It has distinctive styles and various types in terms of content. Jiangyin County possesses almost half of the area in regional distribution. While fully displaying the local agricultural products and modern agricultural achievement, it also has pronounced brand effectiveness and the agricultural festival will form a strong agricultural atmosphere.According to analysis of this study, main resources of the leisure and sightseeing agriculture in Wuxi are as follows:forest parks like Huishan Forest Park, Longbeishan Forest Park, Zhuhai Park; economic forest parks like Sunshine Eco-Agricultural Park, Jade-like Sightseeing Park; natural and cultural parks like Wu-Culture Park, Xu Xiake Park, Longsi Eco-Park; Productive parks in aspects of farming, forestry, animal husbandry, sideline occupations and fishery like Jiulongwan Eco-park and Taihu Flower Garden.By analyzing the leisure and sightseeing agriculture in Wuxi, the pattern of its leisure and sightseeing agriculture development can be divided into5parts according to the function:leisure-tourism type like Jiulongwan Village home in Binhu District, Yixing Tianyi Holiday Village; eco-sightseeing Type including Taihu Flower Garden in Binhu District, Weiqiong Eco-leisure Farm, Fukang Eco-park in Xishan District, Yangjianlvyang Eco-park in Xishan District, Yixing Zhuhai Park, Lianghong Wetland Park; Participating and experiencing type like Yangshan Peach Scenic Belt in Huishan District, Mashan Red Bayberry Picking in Binhu District, Grape Channel in Longsi Eco-park, Wuxi Modern Agricultural Exposition Park and Yixing Tealeaf Picking and Teapot Making Park; science and technology educational type like Jiangyin Huaxi Agricultural Eco-park, Yangming Green Vegetable Base, Mashan Carp Breeding Base; special catering type like Yixing Delicacies and Game, Fun-Fishing Family in Binhu District, Jiangyin Three Delicacies of Yangtze River, Xishan United Country-farm Household, etc.The leisure and sightseeing agriculture in Wuxi has brought favorable economic, social and ecological effects, but some problems still remain, such as relatively single pattern model of parks, incomplete infrastructure, unstructured management, poor service quality, inadequate publicity and low public recognition. Besides, the radicalized driving function is not made full use of for the eager of instant success and quick profit accompanied by other defects like unstable planning, lack of supporting policy, distinct personality and effective management. The following are the corresponding coping strategies. First and foremost, to unify in thinking and understanding and build a co-working atmosphere; secondly, to abide by the principle of carrying out measures according to the local condition and plan clearly the vital region zone, so that we can avoid resource waste and redundant construction caused by rigid practices. Besides, to strengthen organizational coordination, build quality program by rationally utilization of resource, and highlight the demonstrative function of science and technology. In addition, to strengthen publicizing and promoting as well as training of practitioners in order to improve overall quality of employees.