China Development Research And Strategy Cheese

In this paper, the cheese products of the definition, history, naming, classification, production and consumption, trade, market and so on are discussed, and the influence of the Chinese cheese market development of politics, economy, culture, regional, cognitive, price and production factors were analyzed, the use of macro economics consumption function, economic cycle views, as well as supply and demand of microeconomics theory, production theory, cost theory, perfect competition market and microeconomic theory knowledge, such as on China’s cheese industry development to study. The conclusion is as follows:The first, analysis the present situation of:the Chinese cheese market at present is in its early cultivation.Cheese market have30%annual growth rate power.Product use in industry is given priority to, retail products accounts for less than25%of the total.Processed cheese and fresh soft cheese become retail main products. Children,higher income, and leisure white-collar are the main market consumers.The second, the future trend for:children product is cheese industry development ahead. Large and medium-sized developed city is market development and breakthrough key. Dairy products full of popular science training and guide is productive forces. Engel coefficient in25-30%range is good chance for cheese development. Industry cheese for a period of time is still pillar cheese products, the healthy development of catering industry is promoting cheese development. Estimated5-8years Chinese cheese market can fast formation and start.The third, policy Suggestions for:Industrial policies and regulations to continue production enterprise integration, guidance, to ensure that the enterprise has reasonable scale. Continue to strengthen the development of animal husbandry and pasture construction. Laws and regulations ensur the quality of material and products.In a word, the development of cheese to physical and mental health for the consumer to provide quality and efficient health dairy products. Adjust dairy industry structure more reasonable and stable. To raise enterprise economic benefits, the enterprise market competitiveness and sustainable development. Cheese development is a long-term, sustainable and scientific process, is a whole project. According to Marx "the economic base determines the superstructure" theory, the development must around the economic market as the center, at the national macroeconomic control on the basis of the healthy and stable development, through the application of the principle of microeconomics cheese industry system, scientific analysis and research for our country cheese industry offers a development direction and reference study.