Study On Competitive Strategy Of Cheese Business Of YC Milk Co.,Ltd

With the continuous development of the economy,China’s GDP and people’s living standards have made a qualitative leap,and the country’s per capita income and consumption capacity have been significantly improved.This promotion has further promoted young people’s pursuit of emerging diets,and cheese is one of them.At present,the domestic dairy industry has transformed from traditional products(such as fresh milk and yogurt)to diversified products(such as cheese and),entering the golden age of diversified dairy products,and the market prospect is huge.As a traditional local dairy enterprise,YC milk Co.,Ltd.has experienced a decline in sales in market operation due to single products,limited channels and changes in consumers’ consumption habits,and the overall operation of the company shows a downward trend.Therefore,YC milk Co.,Ltd.should formulate a competitive strategy around emerging products(cheese)according to the market competition situation,seize the opportunity of the rising cheese market,effectively expand the product category and market scale,take the cheese business as the transformation core,promote the transformation and development of the company and realize the profit of the company.Taking the cheese business of YC milk Co.,Ltd.as the research object,this paper studies the current national cheese market.By using pest,Porter’s five forces model and other business management tools,this paper analyzes the external environmental factors of YC milk Co.,Ltd.in the development of cheese transformation business,and comes to the conclusion that the cheese industry transformed and developed by YC milk Co.,Ltd.has good policies The huge potential of the consumer market and the promotion of product technology innovation are based on.At the same time,we also have to face the threats of large factory competition,insufficient consumer awareness,strong bargaining power in the upstream and downstream of the supply chain and so on.Through the analysis of the internal environment of YC milk Co.,Ltd.,it is concluded that the advantages of YC milk Co.,Ltd.lie in milk source and quality,and the disadvantages lie in market sales and product renewal.Based on the above internal environment analysis,the market competition strategy combination is formulated by using SWOT analysis matrix.At the same time,combined with the development of cheese business,the differentiated competition strategy is selected as the competition strategy of cheese business.Through the research on cheese transformation business in this paper,we hope to clarify the competitive strategy of cheese business for YC milk Co.,Ltd.and help YC milk Co.,Ltd.achieve business transformation and breakthrough.