The Contractor Bank "intermediation Package" Supply Chain Financing Business Model Research

With the development of Chinese commercial bank’s market, the competition between Banks was increased. Business innovation has become the main way to promoting banking competition. And Chinese macroeconomic policy is changing in these two years, especially to power of control the bank’s credit scale has been strengthened. It is more increase the banking innovation difficulty and level. As a new bank business model, Supply chain financing, was used by many commercial banks in recent years. Also many of them have gotten successful on this.This essay mainly through Baoshang Bank’s "Baorongtong" brand supply chain finance business model, product design, analysis and evaluation was presented. The main research idea is introduced the theoretical basis of supply chain financing, according to " Baorongtong " supply chain business model of the design thought, main business model, risk management measures, the market localization of supply chain financing business is introduced, and applied to all aspects of SWOT analysis, finally concluded that Baoshang Bank is adopted to develop " Baorongtong " supply chain finance business model strategy is useful, at the same time to strengthen management, enhance innovation is the key to the development of powerful business.