The Empirical Study On The Demand Of Life Insurance In Hunan

Hunan Province, as the six provinces in Central China’s rapid economic development population big province. Since entering new century, the personal insurance market opening to make a large number of Chinese and foreign insurance companies have set up a provincial and municipal branch in Hunan province. The personal insurance market in the operation of institutions increased substantially, competition is very fierce. In the province of Hunan life insurance industry fast development process, appeared a lot of problems, for example:insurance structure is irrational, the service level is not high, the regulation is not strictly. In the insurance company, the Hunan province dweller life insurance demand influencing factor and demand characteristics is poorly unknown. How the life insurance company of Hunan province according to the consumer’s personal insurance demand characteristics, targeted research and development of new competitive personal insurance products, to meet the needs of residents in Hunan Province and to increase the competitiveness of enterprises, is a very important problem. For local government and the entire insurance industry, in what manner to promote the residents of Hunan Province, the demand for life insurance products, the personal insurance market in Hunan Province to a sound and fast development is placed in front of policy makers.This paper takes Hunan province consumer demand for life insurance as the research object, firstly elaborates the research background and significance, analysis of the reality of personal insurance needs of Hunan Province, followed by quantitative analysis of supply and demand conditions of the life insurance market in Hunan Province, in order to find the good and promote the personal insurance market in Hunan Province fast development of policy recommendations, but also for the life insurance company in Hunan Province to develop new products and how to do a better job of supervision and inspection of the life insurance market and then propose an effective and targeted recommendations.