Research On The Demand Behaviors Of Lige Insurance Of Guangxi Family

As an important economic compensation mechanism, life insurance can not only help preventing financial risks for family, but also can promote a stable development for enterprises and social economy. The State Council issued the views on accelerating the development of modern insurance industry in August 2014, which provides more favorable conditions for the development of life insurance. Today the further development of life insurance has been a significant way to stabilize and stimulate the economy in all provinces.In recent years, with the rapid development of Guangxi economy, Guangxi life insurance has made brilliant achievement, and has played an important role in stabilizing the economic life of Guangxi residents, financing, and servicing overall economy of Guangxi. But the life insurance growth is relatively slow, it not only lagged behind Guangxi GDP growth but also far behind the national average growth rate. Therefore, how to truly and comprehensively summary the features of Guangxi life insurance market, how to study on the consumer behavior of whole region, how to put forward suitable measures adapt to Guangxi, are the priority to take leaps and bounds.This article is based on family life insurance market, in this article we focus on the demand of family life insurance, then we analysis it by means of questionnaire, in the end we give suggestions on the development of family life insurance market and even the whole life insurance market. The article consists of four chapters. The first chapter is the introduction part. This chapter introduces the background, purpose and significance of the research, the research methods used in this paper, and we discuss the content, innovation and deficiencies of the research. The second chapter is the research literature and the basic theory of life insurance demand. In this chapter we talk about the general situation research on the demand of life insurance home and abroad, then we discuss the concept, significance and general analysis of life insurance demand. The third chapter is the design, analysis and conclusion of the questionnaire of demand behavior on family life insurance in Guangxi. In this chapter we discuss the design and recovery situation of the questionnaire. We make descriptive statistical analysis, reliability and validity analysis, regression analysis on the scale. Finally we discuss the conclusion of all analysis above of the scale. The fourth chapter is the relevant measures to improve the family life insurance demand in Guangxi. Here we give advice to life insurance company, government departments, family, news media and the public in Guangxi, by which to help raising the demand of family insurance in Guangxi.