Diagnosis And Redesign Of Home TV Shopping Company’s Performance Evaluation Plan

As market competition intensifies, competition among enterprises is embodied incompetition for talents, while a good performance management plays an increasinglyimportant role in improving employees’ productivity and promoting staffdevelopment, and ultimately determines the success of an enterprise. In practice,however, there exist the problems in enterprises such as short-sightedness, out-of-lineof evaluation with corporate strategic objectives and lack of effective communicationand feedback mechanisms, therefore a PDCA management system can not come intobeing. How to effectively promote performance management, stimulate theimprovement of both organizational performance and employee performance, andultimately to realize the corporate strategic objectives has become one of the keyconcerns.In this paper, on the basis of summarizing related theories of performancemanagement and balanced scorecard, the performance management system of homeTV shopping company has been optimized using balanced scorecard as a tool. First ofall, through theoretical study, a procedure of four processes comes into being, whichincludes performance planning, counseling, evaluation and feedback. Then, thecurrent problems of performance management in home TV shopping companies areanalyzed in depth from the four aspects of performance management, throughinterviews, questionnaires and data access. After that, home TV shopping company’sperformance management system is redesigned. Next, a strategic map is establishedaccording to home TV shopping company’s strategies; then the four-level indicatorsof the balanced scorecard are derived from the strategic map, followed by theestablishment of three levels of company, division (department) and staff as well asthe definition of key indicators in these three levels, and there comes the performancemanagement indicator system of TV shopping company based on the balancedscorecard. Finally, some safeguard measures are involved for the smoothimplementation of performance management plan of home TV shopping company.In this paper, the balanced scorecard is utilized to optimize the study on theperformance management system of home TV shopping company, so as to pinpointthe processes and procedures of corporate performance management. This studyprovides an instance reference to solve common problems in the enterprise performance management system, to build a strategic performance managementindicator system by using the balanced scorecard, and to effectively implement theperformance management system, therefore it has certain reference significance.