| At recent years,the overall efficiency and industry scale of China's news publishing industry has steadily increased,book publishing industry has performed gratifyingly,capital has entered the industry,and many publishing media companies have been listed.For TW,it is not only a major opportunity but also a huge challenge.TW is a small and medium-sized private publishing company that is mainly engaged in book publishing planning and sales in the southwest of China.In a good external environment of this industry,the company expects to seize the opportunity to occupy a good position in the industry.Promote the expansion of the scale of the enterprise through capitalization.Promote the development of sales business by adjusting product structure and optimizing sales models.Achieve management objectives by optimizing performance systems.This paper takes TW company as the research object,along the path of discovering problems,analyzing problems and solving problems.By using the method of enterprise diagnosis like literature research method,analyze data access method,interview method and view work record method to conduct TW company performance management system.First,Analysis of the development background and management status of company performance.Then,investigate the company's performance management system and present the diagnosis results.Then,organize the optimization ideas and processes.Finally,propose the performance system optimization plan and safeguard measures,to solve the problem of TW's performance management system,ensure the smooth implementation of the company's 2019 performance management,support the company's annual business objectives and long-term development.This paper provides theoretical research materials for companies and scholars with similar doubts.It is of practical significance to optimize the performance management of China's publishing industry,especially for private enterprises with development adjustment or listing needs. |
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