Study On The Business Marketing Strategy Of H Bank Guangzhou Branch

The research methods used in this paper for the application of research methods, thecombination of theory and practice, the theory of product marketing and H bank businessclosely together, with a considerable amount of company information and data, analysis of allaspects of a thorough, deep market, found in the running process of H bank problems andrisks, and then based on these issues, analysis and research deeply combining with the presentsituation and the development of business of our country banking product marketing, andputs forward some feasible scheme.Then according to the collected data, the paper qualitatively H bank’s own situation andenvironment, and puts forward the effective marketing strategy. The four part of themarketing strategy for H Banking Company business analysis:（1）mainly analyzes the marketing situation of H bank, and finds out the problemsexisting in the marketing process of H bank’s problem.（2） for the analysis of SWOT and STP for H Banking Company business marketingenvironment. Analysis of the advantages, weaknesses and opportunities, threats of H bank,after the evaluation of these factors in the comprehensive measure, proposed thecorresponding solution measures.（3） for the H bank presents the influence of the marketing strategy. Four aspectsaccording to the specific situation of H bank from product strategy, pricing strategy, channelstrategy and promotion strategy, discusses the available marketing H bank plan.The innovation of this paper lies in:By combining theoretical analysis with practical case, development strategy ofcommercial Banking Company business at the present stage of international financialinnovation under the background, it has theoretical meaning to our country commercialbank’s business development.Combining with the examples of some experience in business development of H bank,contact the domestic actual situation, with small see big commercial Banking Company ofChina business development strategy, and puts forward the commercial Banking Companybusiness in our country needs some improvement suggestions.