On The Packing Strategy Of Regionai Products Research

In modern society, product variety, the number of large, consumer products, the first impression is good or bad influence on purchase intention great relationship. Therefore, in a prominent difference in the market, the product packaging is the top priority of business can be successful.Packaging strategy is to understand the consumer psychology, based on the proper positioning of the product, and then realize the psychological guidance to consumers through from the "packaging-feel-product" process, to sell their products to consumers, for marketing success. Packaging strategy is the key to open the mind of consumers. Good packaging can not only attract the attention of consumers, more importantly, to convey information to consumers. Research shows that consumers in the selection of products, there are "seven seconds principle", consumers in seven seconds of time, can be achieved on the product decisions. Therefore, businesses To enable consumers to select products within seven seconds, you need to create consumer satisfaction in packaging strategy. This is not only to the industry market research and analysis, but also for different age, ethnicity, gender, level of consumption spending levels of analysis to accurately select product packaging strategy.Product packaging in modern marketing campaign status and role of increasingly compelling. Product packaging is packaging strategy important external features, which includes the physical product characteristics, packaging, shape, and advertising. Product packaging is an important influence consumers to buy the product one of the factors. Packaging of the product both science can make a huge sales force, and can bring a strong consumer demand. According to the International Consumer Association survey data show that, without increasing the absolute cost basis, through the product packaging design, can bring to the product of10%-25%of the added value. Either through product packaging to enhance its value, but also can pass their cultural connotations.In this paper, on the Yanbian region tou marketing recommendations made by the consumer in the consumption process of external stimuli, emotional reactions and cognitive processes of consumption analysis confirmed significant consumer behavior model, using the model of consumer behavior Three mental activity, the implementation of effective packaging strategies to achieve in a short time to attract customers, expand sales and improve customer satisfaction, enhance consumers’ loyalty to the company.