A Study Of Executive Strategies For Special Aquatic Products Professional Cooperatives In Hukou County

With the deepening of the rural economic system reform in China, study the development strategy of the farmers' professional co-operatives also much like mushrooms. Farmers' professional cooperatives as a new type of cooperation organization, is established on the basis of household contract responsibility system of a peasant mode of operation of innovation, to the agricultural scale management and enhance the competitiveness of agricultural products has played an important role, for the development of modern agriculture, the local farmers also has an important contribution. Farmers' professional cooperatives in China due to late start, legislation late, when faced with the complex political, economic, social, technical, legal environment, bring its advantages into play, the local people income, must be on their own strengths, weaknesses, opportunities and threats have a clear understanding and comprehensive analysis, by using a series of strategic management theory to analyze the cooperative, is better for us to promote cooperative development provides a guidance and reference significance.This article embarks from the hukou county HFW special aquatic products professional cooperatives, from the development present situation, internal and external environment analysis, and measures to deal with the problems existing in the cooperative was systematically studied. In the first place in the introduction in this paper, the research background and research methods, provides the basis of academic research. In the second chapter introduces the definition, basic characteristics of cooperatives, such as guiding ideology and theoretical basis, to draft paper laid the theoretical foundation, pointed out the direction; In the third chapter, directly into the theme, the basic information in hukou county cooperatives, HFW cooperative situation and typical cases of meaning for interpretation; The fourth chapter is through the PEST analysis, porter five model analysis, CPM matrix analysis, the macro environment and industry in the cooperatives to the competitive environment has a clear understanding, on this basis, through EFE matrix, IFE matrix and the cooperative advantages and disadvantages, opportunities and threats have a face to face with understanding, deeply aware of the problems; The fifth chapter, through the SWOT matrix and BCG matrix, provides reference for the cooperative strategy choice; Sixth chapter to make the core competitiveness of the cooperative and improve the industry value chain and the cooperative strategy implementation of the improved path; Chapter 7 through policy, organization, technology, environmental, regulatory, the cooperative faces fierce competition environment, formulate the measures to guarantee.