Liao Ning LH Third-party Logislics Company Competitive Strategy Research

In recent years, the economy of our country has maintained a momentum of rapid development; people’s living conditions have improved significantly. After China’s accession to the WTO, more and more industry in China is deepening international cooperation and reform, and the development of the automotive industry is more international. Domestic third-party automotive logistics enterprises need to think of ways to enhance their own competitiveness on the market as soon as possible is the primary goal of the third-party automotive logistics enterprises with international standards. In this paper, the background of the topics is analyzed in the introduction, and also the selecting significance of this title. To participate in China’s auto industry, third-party logistics management in the first chapter by LH case leads to the main content of this paper, in the section with the weak status of third-party logistics enterprises’ competitiveness, strong potential demand for third-party logistics market. Uneven market characteristics of the third-party logistics as the development of new industries. Subsequently introduced the LH Company represented by third-party status quo and development trend of automotive logistics enterprises, with detailed descriptions of the development status of the LH third-party automotive logistics company, market position, as well as the development of existing problems. In the second part, based on a theoretical model of the third-party logistics theory and competitiveness, the operation status of the company’s LH to analyze and draw prominent information technology operations and network services, lack of hardware and software resources poor management, the rise of e-commerce logistics tremendous impact on LH analysis of four aspects facing the dual challenges from domestic and foreign logistics enterprises. Finally, in the third chapter come to apply to the LH market competition strategy:For the analysis of the case, including linear functions of the system combined with a matrix organizational structure strategy, the introduction of advanced logistics information application technology strategy services business and image differentiation strategy, one-on-one focused marketing strategy and operational management and business model innovation strategy.In this paper, the third-party logistics theory, the theory of the core competitiveness of enterprises, as well as world-class logistics enterprise competition model has been used, through the use of these theories to analyze the development of the company’s business situation for LH this basis, combined LH Company characteristics as well as LH status and competitors in the market situation, summed up the market for the LH competitive strategy, and provide a strong guarantee for the development of the LH Company.