Analysis Of The Concept And Practice Of Specialized Logistics Services In The Ups

United Parcel Service (UPS) is one of the four world's biggest express giants, and a professional transportation and logistics service provider as well. UPS is well-known by its large-scale investment information technique infrastructure and high efficient use of an information technique to carry on logistics service. UPS high-informed logistics development does not only bring big profits to itself, but also win customer's confidence through its professional, characteristic and integral logistics services.Apple Inc. (previously Apple Computer, Inc.) is a worldwide well-known brand in the IT industry. It has been rated the "world's Most Admired "company by the Fortune magazine, as top one during four years. The latest star products "iPone" and "iPad" are mainly made in China and sold to south/north America, Europe and Asia, etc. Although Apple is an elite in IT trade, the supply chain management is still a weakness, which exists many wait-to-solve problems, such as:construction of logistics information, quick reaction, order fulfill and dispatch. To meet the challenge of economic globalization, high speed development of information technology and much more fierce competition between companies, in order to solve the logistics problems of Apples' new products, UPS and Apple did an overall integration:UPS made full use of its powerful resources, technologies and professional advantages to provide specialized logistics solutions to Apple for their new products. To satisfy the demand of Apple's core concept:focus on continuous innovation, meanwhile, to realize the high-efficient operation of the whole supply chain and upgrade its value chain by providing utmost high quality logistics services and customer oriented services.This article introduced UPS concept of professional logistics services, through the integration of learned theory with practice, deeply analyze the problems and weakness of Apple's enterprise information, quick response, orders fulfill and dispatch etc. In order to understand the professional logistics service operation mode of UPS more deeply and to bring more profit to Apple through integration of supply chain management solution, this article based on the logistics management spirits as the fourth party, and detailed research to the specialized logistics services practice on the Apple's new products, by the case study, I'd like to offer some useful information to help UPS to work out a much better competitive strategy and provide successful experiences of UPS to our local logistics companies, so that to improve the comprehensive competitive power of the enterprises, to shorten the distance with the leading companies.