Research On Problems Of The Leisure Tourism Products Development In Wu Lan Bu Tong Tourism Scenic Area

Since the reform and opening up in China after1978, the national economy has maintained high growth spread. In2010, the GDP of China has grown10.3percent and the total GDP reached to39.8trillion RMB. The per capita of GDP reached to nearly30000RMB. With the continuous growth in income and the increase of the Chinese holidays, people’s lifestyles have experienced profound changes. It is undergoing a change from the rest to the leisure. World development practices show that it is a period that not only the public recreational demand grows rapidly, but the quality of leisure products has a rapid ascension in the public "money, the leisure" period. In China, the concept of sharing leisure by consuming our money has started to form, leisure tourism began to rise in our country. Along with the development of leisure tourism in recent years, it has the attention of people favor and the tourism industry has become the new hot market.As we all known, Chifeng is known as the back garden of Beijing, especially the Keshiketeng qi, which is a tourism scenic area in Chifeng. Owing to its unique geographical location, beautiful natural and cultural landscapes and grassland culture of the Mongolian, the Keshiketengqi built several tourism areas. They are the grassland ecological tour area, the hot spring vacation and travel area and the World geological tourism park. WuLanBuTong area is as the center of the grassland ecological tour. Hot water is core of the hot spring vacation and travel area. And it takes the stone forest in Asihatu as the center of the World geological tourism park.Based on the leisure tourism product, this article reviews and summarizes related literature research on leisure tourism and grassland tourism scenic area. On the basis of these analysis, the concept of leisure tourism product is defined. Then the basic theories is introduced in this paper, including the life-cycle theory, the innovation theory, the sustainable development theory and the resource, market and product analysis theory(RMP theory). From the sides of situation on tourism resources, the present situation on leisure tourism product development and the available condition in WuLanBuTong tourist scenic area, the paper analyses the current situation on the leisure tourism development in this area. Using the RMP analysis theory, it constructs the leisure tourism product development system. Then the paper discusses the exist problems on the process of leisure tourism product development. Accordingly, the paper puts forward the leisure tourism product development countermeasures in WuLanBuTong tourist scenic area.