Study On Tourism Development Strategy Of Vietnam Stone Pan Scenic Area Based On Tourist Satisfaction

As Vietnam’s pillar industry,tourism accounts for an increasing proportion of GDP structure.The Vietnamese government is actively developing tourism and hopes that tourism will become an important economic pillar industry of the country.Stone Pan Scenic Area is one of the most popular tourist attractions in Phu Yen Province,Vietnam,rich in tourism resources and has great tourism development potential,but there are various obstacles in the process of its development.According to the theories of tourist satisfaction,tourism development and tourism motivation,this paper conducts in-depth investigation and research on the scenic area of Stone Pan with the help of literature analysis,questionnaire survey and fieldwork.Based on the results of tourist satisfaction survey,this paper discusses the current problems in the development of Stone Pan Scenic Area,and puts forward the tourism development strategy of Stone Pan Scenic Area,in order to provide reference for the sustainable development of Stone Pan Scenic Area.This article is divided into six parts.The first part mainly summarizes the research background,significance,purpose,research content,ideas,methods and research status.The second part elaborates the concepts and theories of tourist satisfaction,tourist perception,tourism development,etc.,which provides a solid theoretical foundation for this study.The third part analyzes the geographical location,cultural value,resource characteristics and tourism development of Stone Pan Scenic Area.The fourth part obtains tourist satisfaction information through questionnaire survey,and descriptively analyzes the results obtained from the survey.The fifth part,based on the analysis results of the questionnaire,clarifies the problems faced by the current tourism development process of Stone Pan Scenic Area,and puts forward reasonable and feasible suggestions.The sixth part concludes the tourism development strategy of Stone Pan Scenic Area and reflects on the shortcomings of the research.This paper finds that Stone Pan Scenic Area has problems such as insufficient development of tourism resources,imperfect tourism transportation system,insufficient innovation of tourism product series,insufficient participation and interaction of tourists,weak regional brand promotion,and lack of professional talents in tourism.Based on this,this paper proposes that the problems existing in the tourism development of Stone Pan tourist scenic spots can be effectively solved by deeply excavating the value of tourism resources,improving the tourism transportation system,paying attention to the innovation of tourism products,improving the participation and interaction of tourists in scenic spots,strengthening brand management and publicity and improving personnel quality training and professional training.