The Research On Tourism Product Optimization In Taohuayuan Scenic Area Based On Tourist Satisfaction

Tourist satisfaction is an important indicator to measure the development of scenic areas.Taking Taohuayuan scenic area as an example, starting from the investigation of developing status in Taohuayuan Scenic Area,using qualitative and quantitative approaches,I get down to researching the relations between the tourist satisfaction and scenic products.In order to find the behavior of tourists’ going to Taohuayuan and find the influencing mechanism of the satisfaction,I do deep research to put forward strategies on how to further optimize the tourism products according to the actual situation of Taohuayuan Scenic Area----improve the systems of tourism products, improve the quality of tourism products. From the visitors’ satisfaction questionnaires, the analysis of the questionnaires in Taohuayuan Scenic Area can not meet the needs of tourists, scenic area needs to upgrade tourism product optimization. By analyzing, how to optimize tourism products in the peach garden scenic area is put forward. Dig further the connotation of Tao culture, create a rural leisure cultural brand based on Tao culture, improve the scenic tourism product system, improve the quality of the scenic spots,establish a complete quality assurance system to provide the basic research for the development adjustment,resource integration, tourist market expansion of tourism product. This thesis has some reference value for optimizing the tourism products, improving tourists’ satisfaction and the sustainable development of the Peach Garden.