Research On Improve Policy Of Bt Steel Expore Sales Channels

Export sales channels as a steel-clad hosts the channel with customer product and capital, its importance was self-evident. For most steel companies, the funds back to old problems, such as lack of enthusiasm, dealers are not well solved cases, he is faced with the European debt crisis caused by the spreading of Terminal pattern change, force people, channel management is the priority of all work.As the European debt crisis spread, the current world steel market is competitive, national and anti-dumping policies and mounting parts for iron and steel products. Therefore, export sales channel improvements and construction also became the world’s largest steel mills to increase its own market share one powerful tool, is today the industry is most concerned about core issues.This to BT STEEL export sales channel for research target, to strategy management theory for guide, through system analysis and in-depth discussion, aimed at grasp status, found problem, analysis causes, acting Qing thought, sought countermeasures, for BT STEEL breakthrough currently market of dilemma, and itself growth of bottleneck, and optimization itself of sales channel, and strengthening itself of competitiveness, and improve products in market Shang of share provides decision-making reference and useful reference.This article through research, systems analysis and resolve the existing channels of export policy should not in BT STEEL adapt its market-oriented development and key issues, strategic level of market competition and the search for solutions to problems arising from export sales channel path, making BT STEEL’s share in the international market as well as the successful completion of the mandate of the Government of the Inner Mongolia Autonomous Region issued. This empirical research methods, according to the world’s largest steelmakers such as ArcelorMittal, Baosteel in China’s export sales channel analysis, enabled steel to fully draw on the excellent experience to undertake the reform of enterprises in the same industry.Using the case study method in this article to learn about marketing channel reform successes and failures in2to3business, the analysis of such channels in the reform process of the enterprise success and failure, with first-hand information for the paper provides reference data.This article uses data studies through research on domestic and foreign marketing channel theory and present situation, development of BT STEEL, identify bottlenecks restricting development of BT STEEL, accelerate the pace of development of BT STEELThis article is a review focused on exploring the improvement of clad steel export sales channels strategy article, and draw on advanced international experience in iron and steel enterprises, but limited to the author’s ability and level, this article may have many shortcomings, need your advice and supplements.