The Research On Sales Channels Of Nestle Baby Products

With the entry to a new population peak, the implementation of two-child policy will be put product market in the condition of competition. Nestle as the world’s top 500 companies to become the world leader in sales of baby milk powder brands occupying the major supermarket stores maternal industry-leading brands. With the rise of various domestic and similar products, intense competition has reached the stage where the sales channel patency is an important factor to ensure that can continue to be competitive, but the emergence of new channels in the channel management to give businesses more challenge.This paper aims to optimize the scheme of Nestle baby product sales channels, three theoretical perspectives and inspire research to explore the emerging network channels from product sales channel design, channel conflict and channel. We use case study method, by Nestle milk sales channels for the status quo research, analysis, and rationalization proposals and interviews obtained by collecting information.Companies can optimize product reseller channel and partnership, control and channel conflict to develop a reasonable channel management system, improve the performance evaluation system aspects such as channel to channel optimization. For this paper, the theory and practice have certain contribution to the theory of theory for the channel depth and meticulous analysis of multiple perspectives thinking channel problem.In practice, widely used channels by combing Nestle milk powder for the channel, to allow more companies to think deeply optimization business channels, contribute to the development of enterprises.