The Research Of ×× Unicom For Marketing Strategy Of Short Message Service

The article is to analyze the market environment of the short message service in XX UNICOM including the macro-environment, industry competition environment, the five power model as well as SWOT. According to the analysis, the article illustrates the market environment and the advantage & disadvantage of UNICOM short message service.Upon analysis, the article has the basic introduction of the business regarding to the short message service and illustrates the current marketing problems and reasons.Following with the analysis of the business buyer behavior by the market survey to disclose the characteristic of the customers of the short message service and identify the target market by market segmentation。After identify the target market, this article illustrates the strategies, including the product identification, price policy, channels optimize as well as promotion activities by providing the actual data to testify the effectiveness of the market strategy.At the end of this article, this article draws a conclusion that the short message service business has the enormous markets can be explored. The key is to develop the suitable marketing strategy to reinforce the competitive advantage.