Government And Enterprise Customers Of China Telecom Services Marketing Improvement

Currently in a critical period of the three major domestic carriers into a full-service operation. Government and enterprise customers market as carrier market competition important areas, when the three major operators in the network, products and business differences narrowing the gap on the service marketing capabilities will determine the operators in the government and enterprise customers market or even a comprehensive market the key to victory. Services marketing theory by China Telecom in the field of government and enterprise customers service marketing organization, marketing, product, service improvements to China Telecom and the other operators in the market operation of government and enterprise customers to have a certain reference value.The thesis is divided into six chapters. The first chapter briefly introduces the research background, significance, innovation, research methods, as well as government and enterprise customers and service marketing concepts and features. The second chapter describes the external environment for China Telecom, government and enterprise customers service marketing. From the political, economic, social, technological and other macroeconomic analysis; industry analysis and from the course of development of the industry, industry characteristics, the analysis of competition in the industry and the main competitor analysis. The third chapter describes the internal environment of China Telecom, government and enterprise customers service marketing. Conducted a comprehensive description of the development process, organizational structure, departmental responsibilities. The fourth chapter analyzes the status and problems of government and enterprise customers of China Telecom service marketing. The fifth chapter mainly from the organizational structure, performance appraisal, marketing strategy and planning, support services, business products such as the stage of China Telecom government and enterprise customers service marketing recommendations for improvement. The sixth chapter are summary and outlook.