Study Of Marketing Strategy Of Government And Enterprise Customers

In recent years, after a few of the telecommunications system,"China Telecom,China Mobile and China Unicom," three Kingdoms era has come, with all businessoperations of the three telecom operators from entering the perfectly competitivesituation. However, the slow growth in the telecommunications industry market, theYulin branch of China Telecom’s organizational structure, marketing and servicestrategy and many other factors of the entire business.Yulin government and enterprise customers is a strategic telecommunicationscustomer base, but also the focal point of major operators. Yulin to develop thetelecommunications market of government and enterprise customers, high qualitycommunication services to ferret out the potential of government and enterprisecustomers, government and enterprise customers to meet the communication needs ofthe community development needs of information technology is an effective way toprovide business income.Based on the theory of modern and efficient services, strategic management theory,combined with my marketing mix theory and practical work experience. Yulingovernment and enterprise customers through the analysis of the telecommunicationsmarket and external environment, competitive environment, come to Yulin Telecomfaces SWOT, Yulin government and enterprise customers made a difference inmarketing services, marketing strategies, learn from the experience of other operators,according to government and enterprise customers the market strategy, organizationstrategy, channel strategy and service strategy proposed Yulin government andenterprise customers of telecommunications services, marketing strategy and supportsystem solutions.