Research On Barrier Explosion-proof Technology Marketing Project Management

HAN（Hypostasis Anchorhold No-explosion） is a technique which can effectivelyprevent flammable and explosive gas and liquid dangerous chemicals in storage andprocess by accident (electrostatic, welding, shooting, collision, explosion caused bymistaken operations, etc.). This technique can fundamentally solve flammable liquid,gas and dangerous chemicals storage process. The CQGF is one of the companiesestablished by the author of this thesis; its predecessor is a company which specializesin the sale of electrical equipment. Founded in December2006, CGGF now has nowbecome the sole agent which deals with HAN in Chongqing area. The main task ofCQGF is to popularize HAN to gas stations, oil depots and other dangerous chemicalenterprises. CQGF is a typical enterprise which deals with marketing, so the operationof marketing is a decisive factor of its development.From the perspective of its marketing activities, CQGF is characterized by oneness,purpose, uniqueness and timeliness. Therefore, whether the theory and method ofmodern project management can be applied to the project and marketing management ofCQGF should be the major problem of this paper. In the mean time, the application ofproject management in such organizations as enterprises and government organs inmodern society has become a hot topic. Of course, the project management of so calledlong-term organizations is also an indispensable part of modern management. In a word,this paper will focus on the study of project management of CQGF.At the very beginning, relevant theory and methods have been introduced in thispaper. At the same time, the author also explained some of the marketing theoriesconcerning this paper. Then, this paper probes the pattern of project management ofCQGF:(1) introduction of the traditional management pattern and its advantages anddisadvantages;(2) significance of introducing project management;(3) necessity ofintroducing project management for CQGF. Finally, this part will deal with the generalsurvey of project management of CQGF, which includes: organizational structure ofproject management, managerial system of the project and periodic stage of marketingproject. The last chapter is about an empirical study of one of the marketing activities. Byusing WBS work breakdown structure, responsibility, matrix, the resources with earnedvalue method of project management method in the marketing tool, the initiation,planning and termination has been carried out. Through such a case study and a pilotstudy of marketing activity, it can be seen whether the project management will besuitable for CQGF, which specializes in marketing, thus solving the major problem ofthis thesis.