Present Analysis Of Nanzhen County Chinese Herbs Industrialization Development And Countermeasure Research

In recent years, Chinese herbs has become more popular around the world, and it hasbeen a sunrise industry with strong traditional culture and nationality features, and alsocontains modern leading edged science and new health concept. Naizheng County is superiorin ecological environment, which is fit for Chinese herbs cultivation. Magnoliae officinalis,monkshood, rhizoma corydalis, bighead atractylodes rhizome, Radix Scrophulariae andrheum officinale are widely planted. Chinese herbs industry is one of the five major industriesin Nanzheng County, it is a key point of its agriculture industrialization development,dynamically combined with other key projects like financial development, concede land toforestry, overall development of agriculture, poverty relief and development, small watershedgovernance, welfare to work, implementing project binding in planning, project setting,investment and favorable policies, these actions have made a breakthrough of Chinese herbsindustry of Nanzheng County and formed an embryonic pattern of Chinese herbs industry.This thesis based on Nanzheng County’s reality; and it made an analysis of presentingproblems in Chinese herb cultivation firstly:1.Its Chinese herbs cultivation commonly lagbehind, there is no base-formed, standardized cultivation which constrainted follow-up salesand process industry;2. Cultivation is off line with production processing, lack of specialtybrands, this lowed the market competitiveness.3. Marketing channels are not smooth,peasants are blind in production, products are offline with the market so that products have noadvantage.4. Supporting service is backward that do not meet the requirement of herbsproducing development.5.Be lack of talented people, talents are changeable, companies donot have much talents.6. Be insufficent in resource integration, there is no fist-effect tosupport herbs development, lack of universal administration and macro control. Secondly,problems in product processing are:1. There is no leading enterprise, all are small companies;2. Be short of “self-owned” brand products, be disadvantage in competition;3. solve thehighlight problem, marketing needs to be expanded immediately;3. The whole companies’technology is low and lack of competitive advantages.4. Construction duplication is seriouswhich confined rapid growth for herb industry. It submitted countermeasures in macro and micro views:1. Politics supporting should bethe first thing of herb industrial system;2. To enhance information supporting power is thefundamental platform to make this industrial run efficiently;3. Supporting technologyinnovation system is keen for Chinese herb industry to grow healthily;4. Adding moreinvestment is the safeguard of its healthy development;5. Logistics support is the base stonefor fine operation.It completed a three-year-plan from2013to2015of Nanzheng County. Clarified guidingline, developing ideas, developing principles and the overall objective, especially made aprospective on planting planning index and phased developing index of processingcompanies.This essay mainly consider that cultivation and process are major media for Chinese herbindustry in Nanzheng, and meanwhile, though cultivation, collection and process have certainbases they still have traditional spontaneous, blind, small-sized, lower-technology situation.Nanzheng Chinese herb industry has a great prospective but with long way to go, it is thegrowing supporting industry of Nanzheng, its industry chain is long and abundant, easily toexploit, have strong features in radioactivity, connectivity and mobilization, which are notablefor driving the county’s economy and make the peasants become rich. However, becausemodern Chinese herb industry have characters on high starting point, vast investment, hightechnology, high production, high risk and high income, the market entry condition is harsh,competition is fierce, so it is very hard to get strong and big. To implement modernizedproduction, the crucial point is to take scientific development as theme, quicken developmentpattern transformation to be the main line, find cutting point for industrialized development,make industrialized planning according to sustainable utilization strategies of differentresources along with integrative herb industry layout, via a several measures such as enhancedguidance from government, improving investment, completing policies, technologypromotion to guarantee more scientific and efficient work, keep high profitable production,realize income growth for herb peasants and make a sustainable development.