Chinese Herbal Medicine International Marketing Situation And Countermeasures

With the highly developed social, medical model has changed for pattern which is combined with the prevention, care, treatment and rehabilitation models, while a variety of alternative medicine and traditional medicine have begun to play an important role, and people have begun to pursue the natural and green regression. Driven by these new trends, TCM natural advantage is discoveried continuously, Chinese medicinal herbs is also in popular over the world by unique medical and health care, its has a huge room for development.Chinese medicinal herbs as an important part of TCM provides the material basis for TCM, the development Chinese medicinal herbs, and the healthy development of Chinese medicinal herbs will affect the development of TCM and the transmission of TCM culture . The paper uses chinese pharmacy business, international marketing, and the relevant, Chinese medicine theory, combines with Pharmacy laws and regulations, to analysis and elaboration sales Status,problems and constraints existing in the international market of Chinese medicinal herbs and combined with the market characteristic of Chinese medicinal herbs, to put forward directly countermeasure.First, the article details in the topics of the research background, purpose and significance, research methodology and research ideas.Secondly, the paper defined and explain Chinese medicine,Chinese medicinal herbs,market,marketing, introduce the difference between international marketing and domestic marketing, the difference between international marketing and international trade, summarize the relevant laws and regulations, analyzes the characteristics of Chinese herbal products, and determined the direction of Chinese herbal medicines of international trade geography.Third, the paper elaborates feature of the international market of Chinese medicinal herbs, at the same time according to the direction of Chinese herbal medicines of international trade geography, and analysis and elaboration sales Status,problems and constraints existing in the international market of Chinese medicinal herbsFourth, through researching status of international marketing of Chinese medicinal herbs, and problems and restrictive factors of international marketing of Chinese medicinal herbs, combining related theory and feature of the international market of Chinese medicinal herbs, the paper will make the international marketing countermeasures which is suitable for development of Chinese medicinal herbs.Fifth, the thesis summed sales status and developing of international marketing of Chinese medicinal herbs, and puts forward recommendations, at the same time indicate limitation of this paper .