A Study Of Cultural Tourism In Henan Province

Recent years, tourism has got a rapid development in the world scope. Due to the tourism industry ineconomy, culture, promote employment, protecting the environment, many countries and regions as its keysupport and the priority development of strategic industry. At present more than130countries and regionswill tourism industry as its pillar industry of national economy development. From domestic, our countryhas27provinces, autonomous regions, municipalities put the tourism industry as a pillar industry ofeconomic development or advantage industry, put forward building "tourism province" or a" powerfultourism province "goal, they strongly support the development of tourism industry. Culture is the soul oftourism, tourism is an important way of cultural development. In the “12th Five-Years Plan” period,cultural tourism industry will improve the tourism industry, promote the readjustment of the economicstructure, promote local economic growth an important development direction. But at the same time in ourcultural tourism industry in the process of rapid development has the obvious duplication andhomogenization phenomenon, so the quality of the cultural tourism decline.Many scholars have studied from various angles. Because our country and foreign tourism industrydevelopment environment there are still many differences, such as social system, stage of development, etc.At the same time, our country at present is actually still in the "big government, small society"characteristics, in practice, the government’s leading role, now domestic research mainly through the policyresearch and institutional orientation aspects, the key lies in research at all levels of the competentdepartment of tourism cultural tourism development in the guiding role and guide role. SWOT analysis as akind of more mature analysis method and research system, in the enterprise management, educationmanagement, and other areas to be a successful application, therefore, its into tourism management haspractical significance. At present domestic has some scholars began to SWOT analysis method isintroduced into the tourism management, the research development, be beneficial to the combination ofSWOT to cultural tourism industry, the system analysis of cultural tourism currently facing the strengths,weaknesses, opportunities and threats, so as to facilitate the cultural tourism industry in strategic planning, make the best use of the internal advantages and the environment, make a chance to get rid of the threat, toreduce the risk, carry forward the advantages of scientific strategy.