Study On Tourism Development Of Henan Intangible Cultural Heritage In The Vision Of Experiencing

China, with a five-thousand-year historical civilization and splendid culture, is rich in intangible culture heritages, which is our spiritual home that should be cherished a lot by every Chinese people. It contains our nation’s thinking pattern, psychological features and aesthetic concepts, keeps our nation’s deep-seated cultures together and embody our nation’s energetic creativity in culture. Securing and preserving intangible culture heritages conducive to inherit Chinese civilization and establish our country’s cultural identity necessarily help to make socialist advanced culture prosperous and build harmonious socialist society.A wealth of literature shows the developing pattern of integrating intangible cultural heritages with tourism is the best way of protecting and developing them. This new model differentiates obviously from traditional one in two ways:protection is the first importance and a priority, and meanwhile customer’s experience should be concerned. It is a fact that the coming era of experience economy will offer an good opportunity for the protection and development of intangible cultural heritages.This paper systematically analyzes the ways of experience and experience tourism, collects relevant information on the conception and classification of intangible cultural heritages, summarizes research status quo at home and broad and sorts out tourism resources of intangible cultural heritages in Henan Province. This information indicates the plentiful tourism resources of intangible cultural heritages in Henan Province, with a long history and a large number, have a wide range that covers ten categories of intangible cultural heritages project issued by the State Council. This shows Henan Province has solid foundation and big market for the development of intangible cultural heritages tourism.On this basis, the model of development of Henan intangible cultural heritages tourism from the perspective of experience is introduced:developing souvenirs and keeping the results of visitor’s experience; optimizing the utility of designed and imitated sceneries to stimulating visitors; rebuilding traditional temple fairs in a bid to attract visitors to take part; dedicating to setting up outstanding theme parks or exhibition centers. Each model mentioned above has been analyzed on the basis of many cases, which offers varied ways to plan and develop intangible cultural heritages in Henan so as to deepen their development and meet the demand for them, and more importantly to point out a specific direction for future. From this research, it should be noted that folk culture ignored in the past possesses great wisdom and creativity, and that the consciousness of protecting intangible cultural heritages should be strengthened through visitors’participation and experience.