Research On The Financing Mode Innovation Of China’s Real Estate Enterprises

As “New Kingdom Five” were introduced, the country for the begin development of safeguardreal estate industry, gradually increases the real estate industry macro control efforts. On the one hand tocurb speculation in the real estate industry, on the other hand also resulted in real estate industry in thecurrent financing difficulties. The real estate industry as capital-intensive industry, funding is blood of thereal estate industry, real estate industry healthy development is inseparable from the support of funds.Previous real estate developers can rely on the bank credits the financing channels to raise the necessaryfunds, but as the economic situation continues to change, the single financing channel gradually appearedpowerless.21st century is the era of knowledge economy, innovation of business model has become themagic key for the competition among enterprises. Therefore, financing mode’s innovation is thedevelopment of real estate enterprises and exciting power.This on real estate enterprise, and real estate enterprise financing, about concept for has defined,combined my real estate Enterprise current financing scale large, and financing difficult, and financingchannels single, and long-term claims debt pressure large, status, respectively from internal environmentand external environment two large aspects on caused my real estate enterprise financing status of effectfactors for has in-depth analysis, pointed out that internal effect factors main including information notsymmetric, and enterprise scale small, management system not perfect, and innovation consciousness Dimfactors; external effect factors main including national policy, and financial systems, cultural attitudes, andso on. Among them, apart from the influence of traditional factors, weak innovation consciousness is animportant factor restricting development of real estate enterprises. Henan "Cedar Bank" company was established in a relatively short period of two years on a meteoric rise, rapid expansion of its size, the high-speed flow of funds, the explosive growth in contract customers, and the country joined the ongoingfranchise, is really striking. The fundamental reason is that the company created a new funding mode--"financial model-like". Based on the "financial model-like" introduction of related theories and conceptswith two traditional elements of comparative analysis of real estate financing, stating that "the financialmodel-like" not only on the scale of financing costs, financing, duration of financing has certainadvantages, but also in financial terms, financing conditions, also has its own financing purposes offlexibility. Due to "financial model-like" as a new mode of commercial financing, inevitably there will besome risk in the utilization, some risk against the financing model is presented to the appropriatecountermeasures. This article is based on the current reality of real estate enterprises ’ financing difficulties,through a combination of theoretical and practical research methods, attempting to uncover the "financialmodel-like" veil of this nascent financing model, and noted that only financing mode’s innovation is thefundamental way to stable development of real estate enterprises.