Brand Strategy Floor Ltd. Changzhou TS

In the face of the wood floor market competition is becoming increasingly fierce, as soon as the enterprise is bigger and stronger and competition conditions, and for any enterprises, has high visibility and reputation of the brand business success is the necessary condition. Only the appropriate use of brand strategy, brand building, is only possible from the competition in the talent showing itself, become the ultimate winner.At present, domestic and foreign markets on the floor of the demand is still strong, the Chinese flooring enterprises to provide a broad development opportunities, but also makes it face severe challenges. How to deal with the fierce market competition at home and abroad, and continuously meet the domestic, international market to the flooring industry in quality, green, environmental and artistic requirements, is the floor enterprise then the problems to be solved. At the same time, with the floor enterprise as the target, to construct the science reasonable floor enterprise brand marketing strategy research framework, to promote Chinese enterprises sustained, healthy development of the floor has the important practical significance.This article takes the Changzhou TS wood flooring brand strategy as the object of study, through literature review this paper brand, brand strategy and other important nouns are elaborated, and then briefly introduced the TS company, analysed TS wood floor of the implementation of brand strategy and external environment leads to brand strategy, the establishment and implementation of relevant theory in combination with the brand; strategy and TS enterprise on the basis of the characteristics of TS, from the company, brand development, brand construction status and other aspects of a comprehensive analysis, and its main competitors were analyzed and summarized, in the company’s status is proposed on the basis of the TS brand strategy and planning, on the basis of constructing the brand strategy, finally expounds the TS brand strategy implementation of safeguard measures.