Financial Strategy Under The Background Of Competition Based ZJ Company

With the speeding up of world economic integration process after entering into21st century,domestic manufacturers have to emphasize and reposition their strategic scheme,and allocate the sources with sound plan to achieve the strategic objectives. For domestic enterprises, on one hand the integration of world economy means the fiercer market competition, on other hand it is the New opportunity of development. According to the newly-published report of FREEDONIA Group, yearly growth rate of global medicine packages shall exceed5.5%in the following5years, and total market value shall reach62billion USD$. The medicine packages shall the second biggest point of growth in soft packaging industry. Quick expansion of Chinese medicine industry and medicine quality improvement projects launched by Chinese government shall keep the Chinese medicine packaging industry under the good momentum of growth.In this fast development industry background, combined with the theories of enterprise strategic management and financial strategy, this article mainly analyses ZJ company’s financial strategy under competition of industry. In research, by introducing the concept of strategy into financial management,and analyzing the relationship between financial strategy and enterprise overall strategy,combined with ZJ’s actual operation, it studies how to make up the financial strategy to serve for the company strategic objective under the company’s version and long-term strategic scheme.And analyzes the disadvantages during the implementation of financial strategy,to optimize it.It is hopeful that such study on ZJ financial strategy, especially on financing strategy and investment strategy,would be helpful to the company’s development,and also on the healthy development of medicine packaging industry in some aspects.