The Study On Financial Strategy Of The BF Group Limited Liability Company

Due to the continuous development of economy,the external environment of the enterprise has also undergone tremendous changes.Therefore,the construction of an operation mechanism to meet the perfect realization of the enterprise's goals has become a financial strategy problem that a large number of enterprises need to face.In view of this situation,many listed companies began to consider the transition to light assets.In order to occupy as little resources as possible,reduce fixed assets and inventory,establish key intangible assets and build brands to meet their own development advantages,so that the core competitiveness of the enterprise continues to improve,consume as little enterprise resources as possible and promote as much as possible to the outside of the enterprise Utilization of resources.Most of the enterprises belonging to the Internet industry are asset light enterprises.BF group,as a typical Internet enterprise,explores it from the perspective of its financial strategy to express whether the enterprise can keep the status of "core" all the time while carrying out diversified development,and whether it intends to transfer its target from asset light to asset heavy Companies that move can be considered carefully.This paper adopts the way of study,case study and cotrastive analysis,introduces the research background and the practical and theoretical significance of the research,summarizes the research on financial strategy of domestic and foreign scholars,and then expounds the related concepts and theoretical basis of financial strategy,focusing on the research on the financial strategy of BF group from three aspects of investment,financing and dividend distribution And effect analysis.When we study the financing strategy,we analyze and evaluate the efficiency and risk of fund allocation.It is found that the phenomenon of enterprises relying on government subsidies is very serious.In the aspect of investment strategy,it analyzes the long-term equity investment,available for sale financial assets,investment income,and analyzes from two levels of investment income and growth level.The results show that enterprises need to consider carefully if they want to carry out expansion strategy at this stage.In the aspect of dividend distribution strategy,this paper analyzes the distribution of income in recent years,and finds that there is suspicion of encircling money.Finally,the paper analyzes and evaluates the quadrant changes in recent years by using the financial matrix,summarizes the problems in the financial strategy of storm group and the causes of the problems,and puts forward the corresponding solutions.The experience and matters worthy of attention have played a certain role in other enterprises as well.