Research On Financial Strategy Of HX Company

HX company is a regional sales branch, belonging to China National Petroleum Corporation. Since it found, once acts as a monopolist of petroleum products wholesale and retail markets. With China's accession to the WTO, the domestic petroleum products retail and wholesale market successively opening to the outside world, the domestic and international situation is experiencing new profound complex change. Even though, the international environment is still benefit to China's peaceful development, domestic economy maintains good momentum of development, continues keeping hard growth to oil gas requirements, petroleum and petrochemical market space is enormous. On the contrary, the business performance of HX company has been declining trend in raising in recent years. Thus, how to effectively raising, scientific solution, reasonable distribution of financial resources, not wasting scarce financial resources, further strengthen enterprise competitive advantage, has become a front problem to be solved in HX company. To establish the financial strategy to fit the operation strategy of HX company, is to guarantee enterprise development and overall strategy's smooth implementation.This thesis integrates the application of enterprise strategy management theory and financial management theory to study HX company's financial strategy. Firstly, the thesis analyses the overall business strategy, pursue SWOT analysis to financial strategy, facing the internal and external environment of HX company; On this basis, combining with the development stage of the company locates, financial performance analysis and target location of the enterprise's financial strategy, establish HX company's financial financing strategy and investment strategy. Finally, in order to ensure the smooth implementation of HX company's financial strategy, put forward the measures from four aspects:organization, institution, informatization and culture.