Market Competition Strategies Analysis To Domestic Heavy-duty Truck Industry

Chinese heavy-duty truck industry started late, but developedrapidly. The sales reached1million in2010, however, with China’ssustained economic landslide in2012, the market demand declinedsharply. Firstly, the use of Granger Causality and MarketSegmentation analysis to find the main factors affecting the domesticHeavy-duty Truck market’s today and tomorrow. Secondly, based on theformer full understanding, applying PEST model and SCP paradigm tomake it known systematically and deeply. Thirdly, according to thestudy we can summarize as following: one, the market growth potentialis huge; another, domestic Heavy-duty Truck is a low oligopoly market;the other, the future competitive strategies will focus on new energy,new technology and heavier capacity etc.Ultimately, according to all of these analyses, we can get theconclusions as following: a)Retail merchandise sales, coalconsumption, import and export trade volume and0#Oil price are thefour main factors, which affect the domestic Heavy-duty Truck marketdemand; b) The forecast sales of2013is730000,that means the growthpotential of future market is significantly; c) There are huge gapbetween the domestic and oversea in terms of emission standards and engine technology; d)According to absolute indicator CRn and relativeindex HHI analysis, we can find that is a low oligopoly market; e)The industry is mainly exposed to the pressure not only Policy,Technology upgrades, but also After-sales service system in need andInternational companies invasion; f) Natural gas Heavy-duty Truck andoversea markets will be the two major growth points in the future; g)The SINOTURK should closed focus on the Technology research,Personnel training and Policies tracking.